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Why You Should NEVER Discount
I was speaking with an extremely successful business woman about Black Friday and asked if she was running a special for her retail stores. Her response was brilliant.
“I sell quality items for a fair price. In order to provide a discount, I would have to jack my prices up just to slash them. That makes no sense, but that is what most people do. Overprice everything so they can say they are giving you a discount or having a sale.”This made me think about Apple, a company that classically never…
Why Apples Make The Best Referrals
I am often asked when networking or speaking to people about A Better Place Consulting,
Why is that? Because not everyone in the world makes for the best client, for one reason or another. If I am selling bras then…
“Who is a good referral for you?” or “Who’s your best referral?”I love when someone tells me “anyone”. I love their confidence and excitement to work with anyone but after years in sales and corporate jobs I can honestly say that it is not best idea to focus on working with “anyone”.
Why is that? Because not everyone in the world makes for the best client, for one reason or another. If I am selling bras then…
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