The 12-month business accelerator for women coaches, healers and service entrepreneurs
You mastered your craft.
Now build a businessthat loves you back.
Strategy and support for you, your business and your growth.
You trained for years to change people's lives. You became exceptional at the coaching. Now we build the company that finally matches the caliber of your work.
For the coach who is brilliant at the work and done building the business alone
“I’ve been in a lot of programs.”E.V. · DEFY member
another courseanother mastermindanother masterclassanother high-ticket coachanother strategy
You do not need another thing to learn.
You need a place to build the thing, say the thing, price the thing, sell the thing and become the coach who can hold the business you keep saying you want.
"There's a block to do the most important thing, and I ignore that and jump on a call or sign up for another low-ticket challenge."
StrategyOffer, pricing, visibility, sales and the business model.
CoachingLive feedback when the strategy gets personal.
Community"Finally I can have someone who supports me the way I support my clients."
ImplementationThe doing becomes the curriculum.
You do not need another program to collect.If you are ready to build this inside your real business, start here.
You were taught
how to change a life.
Not how to build
the company around
your gift.
COACH
You can coach the hell out of a client and still stare at your own business wondering why the income does not reflect how good you are.
You have the certification, the testimonials and the ability to create a result. What nobody taught you was how to turn that into a clear offer, consistent conversations, clean numbers and a business that does not need your nervous system on call all day.
If the inner work has not translated to income yet, you found the right place.
One member said it this way
"I think I'm a badass idea, and I think someone should absolutely build this, and our world needs this. Me? Well, I don't know."
Brilliant coach. Business still catching up.That gap is exactly what DEFY is built to close.
This is what it sounds like inside a coach's head before DEFY.
"I get in my head A LOT."
You know your work is powerful in the room. Then marketing asks you to be seen, make a claim or sell it, and suddenly you are negotiating with yourself.
"I lack in creating these conversations."
Once the right person is talking to you, they get it. The problem is creating enough of those conversations consistently without turning into a content machine.
"I want to stop tying my value to the hours I work."
You built the coaching practice, then accidentally taught the business that revenue only happens when you are actively giving more of yourself.
That is why I do not separate business strategy from the psychology of the coach leading it. We work on the offer and the person saying the price. The visibility plan and the part of you that still wants to stay small. The numbers and the story you make those numbers mean.
Recognize yourself here?You do not need to solve all of this before you apply.
You have probably consumed enough coaching to teach half the internet. DEFY is the year you stop collecting frameworks and build the one your company needs.
We see the real constraint. We do the work in your actual business. You become the owner who can hold the result without building another job for herself.
01
See it
We find the real constraint before you waste another month fixing the wrong thing.
FROM“What should I do?”TO“I know exactly what matters next.”
Clarity before action.
02
Do it
Build confidence by doing it in the room. Send the message. Hold the price. Have the conversation. Put in the reps until the thing that used to feel hard starts to feel like who you are.
FROMKnowing what to doTOBuilding confidence through reps in the room
Confidence comes from the reps.
03
Be it
You stop operating like the business only works when you do. You become the owner building a company that can create wealth without requiring more and more of your time.
FROMSelf-employed operator who built herself a jobTOOwner of a company that works for her
Own the company. Don’t let it own you.
You’ve learned enough.Come build the version that creates more wealth in your financials, your energy and your time.
A lot of coaches are excellent at holding everyone else. They are the one clients call, the one the family leans on, the one who can see the answer for everyone but herself.
DEFY is the place where somebody knows your goal, notices when you are hiding in busy work and asks what happened to the thing you said mattered.
“I have been in a lot of programs but I feel this proximity and you knowing my goal and supporting step by step is what I need.”
E.V. · DEFY member
“Somehow it’s like wow, finally I can have someone who supports me the way I support my clients.”
E.V. · DEFY member
“I was looking for a space where I could be held to a higher level energy.”
T.B. · DEFY member
“Don’t do it alone.”
C.D-L. · DEFY member
You will not disappear here.If you want a room that knows your goal and notices when you drift, start the application.
“Officially paid!! Thank you for the opportunity to continue evolving and expanding alongside you!”A DEFY member, on renewing
Of every member who finished a first year in the last two years, 94% renewed.
Because the work does not stop at information. You are building in a room that notices when you drift, celebrates when you move and keeps helping the business catch up to the life you are creating.
What members said
Exact customer language, shown as evidence cards rather than recreated chat screenshots.
DEFY member
“I get in my head A LOT.”
DEFY member
DEFY member
“I know that in order to 2x or 3x my biz it's not a matter of putting 2x or 3x time.”
E.V. · DEFY member
DEFY member
“Somehow it's like finally I can have someone who supports me the way I support my clients.”
E.V. · DEFY member
DEFY member
“Not being connected to my tribe stalls me out.”
A.A. · DEFY member
2x
“December was a glorious end of the year... new clients that I'm really excited about AND revenues were double compared to the average monthly revenue for the rest of 2024”
Eleonora V. · DEFY member
The right people
“In the last week and a half, people are like, I love your energy in my DMs.”
Nicole A. · DEFY member
Peace of mind
“I have greater peace and peace of mind today, all while still pushing towards and accomplishing my personal and professional goals.”
Logan R. · DEFY member
* Member results are their own and are not typical or guaranteed. Results depend on effort, timing, market and other factors outside our control.
Proof matters. So does fit.The application is the first step to seeing whether this is your room.
Written proof tells you what happened. These stories are where you hear the shift in their own voice.
Vanessa P. · DEFY member
“With DEFY it was a full, all-in experience, energy first and strategy second.”
She had finished a coaching certification and a marketing program, kept showing up and doing the work, and still felt it was not working.
Jesica M. · DEFY member
“I have a group of people who are celebrating my wins.”
Jesica joined DEFY, then came back for a second year for the accountability and the room around her.
Kathy T. · DEFY member
“Where I am today is that I have doubled my revenue, I’ve doubled my income.”
Kathy describes where her business was when she started and where it stood six months in. * Individual member result. Revenue outcomes are not typical or guaranteed.
Jesica M. · DEFY member
“My favorite tool is the calendar and looking at the 12 months and scheduling my time off first.”
She plans the year with her time off on the calendar before anything else goes in.
See yourself in one of these stories?You do not need to wait until your business is harder to fix.
I am a third-generation entrepreneur and retired licensed psychotherapist who has built 16 companies over 23 years while helping people move through the patterns that keep them stuck.
That mix matters inside DEFY. You are not only getting strategy for your offer, visibility and revenue. You are also getting support around the mindset and emotional patterns that shape whether the strategy can hold.
I built DEFY to be high-level business support inside one of the safest rooms you will ever build in.
A retired psychotherapist becomes a coach and turns 23 years of entrepreneurship into a room that helps you build a company and grow as the person leading it.
You are not hiring just any ordinary coach.You are choosing the coach, the room and the level of support you want beside you while you build the next version of your company.
What would you have to buy separately to recreate DEFY?
Not fake bonus math. A transparent stack of the kinds of support DEFY combines in one year, using the standalone ranges we are choosing to compare against for this offer.
What you would otherwise buy
Standalone comparison range
Inside DEFY
Coaching from a multi-seven-figure entrepreneurBecause the room stays intentionally intimate, you receive direct coaching and real attention even in a group setting. It feels far closer to one-on-one support than a crowded mastermind.
$60K–$100K
Included
12 months of business strategy + coachingOffer, pricing, positioning, revenue strategy and live decision support.
$25K–$75K
Included
High-level mastermind + peer advisoryCurated room, accountability, proximity and peer-level problem solving.
$15K–$50K
Included
Sales coaching + implementation intensivesSales Lab, messaging practice, offer feedback and live implementation support.
$15K–$30K
Included
Business curriculum + templates + worksheets99 lessons plus attorney-prepared templates and SOPs you can customize to your offer and model.
$9K–$15K
Included
AI business-building supportCustom AI builds and implementation support instead of adding a separate AI mastermind or program.
$10K–$40K
Included
Retreats + live experiencesSpace to step out of the day-to-day, deepen the work and build alongside the room.
$6K–$14K
Included
Combined standalone comparison range
$140K–$324K+
All inside DEFY
buy seven separate thingspiece the advice together yourselfhope every expert agrees
$140K–$324K+OR→
DEFY$20,000paid in full · payment plans available
* Standalone comparison ranges shown above are the selected comparison values for this offer. They are not a guarantee that every member would otherwise purchase every item, pay the top of each range, or achieve a particular financial result.
Paying in full adds a group VIP Day experience, a $5,000 value.
Or $5,000 to start, then $1,500 a month for 11 months ($21,500 total).
Do the math at your current offer price. How many clients would you need in order to cover $20,000 in a year?
High touch on purpose.
Intimate by design
This is not a Zoom room with 250 people where you can get lost and hide. We keep the community intimate on purpose, which means the accountability is high and the support is real.
All sales are final. You are responsible for your own outcomes, effort and implementation.
Ask yourself one question.How many clients over one year would make this investment a no-brainer? Now imagine building the systems, positioning and support to create that return again and again.
A few questions so we can get to know you and your business.
02
Get the invite
Once accepted, you'll get the link to book your FIT call.
03
Your FIT call
We'll get clear on where your business is, where your hours go and how we can make this a clear ROI. You leave with a full-body yes, a clear no or clear next steps.
The next step is simple.A short application so we can get to know you and your business.
Live group coaching calls run about 90 minutes to 2 hours. You also get one live Sales Lab a month and 24/7 access to the DEFY community platform. The rest is up to you. You can work as much or as little to move the needle in your business and life.
Once I join DEFY, what do I get access to?
Once you join DEFY, you unlock all of the modules immediately, along with the lessons, support structures and the community that comes with the program.
What happens if I miss the live calls?
The replays land in your portal within 24 hours of our live calls.
Once I sign up, does Bunny disappear?
No. I coach the group calls live, and paying in full adds a group VIP Day with me. One call each month is for co-working so you can focus fully on implementation, and you're also supported in the online DEFY community.
What if I don't follow through?
The daily check-in, your partner and your monthly mastermind mean drifting gets noticed fast.
What if life gets in the way?
There is no pause. If something big is happening, communicate with the community early. We're here to support you through it. That's the time to lean in.
How do I know if this is worth the investment?
Do the math at your current offer price. How many clients would you need in order to cover $20,000 in a year? For the right founder, DEFY is not just an investment in the business. It's support in becoming the person who can lead it well.
What makes this different?
DEFY supports you in building your business, your life and your growth at the same time, while you implement and move the needle.
Have a question before you apply?Read what you need, then apply when you are ready to see what DEFY could look like for your business.
