Adam Grant

Vuja De

You’ve heard of deja vu… but what about vuja de?

This is a concept I’d heard of previously that resurfaced while reading Adam Grant’s Originals, where he writes:
“The starting point [of originality] is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of déjà vu. Déjà vu occurs when we encounter something new, but it feels as if we’ve seen it before. Vuja de is the reverse -  we face something familiar, but w…

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